After successfully hosting 2 editions of one of Africa’s most viewed reality show on television, the producers of Big Brother Naija (also known as bbnaija) have announced a new sponsor for this year’s edition and it is online sports betting company, Bet9ja.
With this year’s edition expectedly to be produced in Nigeria, Nigerians are already preparing to savour the many surprises that may come with the package this time.
According to e-NIGERIA! findings, a whopping sum of ₦1.08 billion ($3 million) was released by Bet9ja for the reality TV show, which earns it the right as official sponsor for this edition.
For Big Brother Naija faithfuls, the reality of this is game-changing considering that when the organisers announced South Africa as their choice location for both the 2017 and 2018 editions of the show; it was greeted with tension among Nigerians.
Being only for Nigerian contestants, expectations were that the show would take place in Nigeria. But the two last editions of Big Brother Naija ended up being produced and aired outside the shores of Nigeria.
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In defence of this, the organisers of the show, MultiChoice issued a statement that the choice to film Big Brother Naija in South Africa, amongst others, hinged particularly on the availability of a suitable house there.
With a purported venue in Lekki or Banana Island, both highbrow sections of Lagos Island, no doubt viewers may begin to get set to stay glued to their tv sets for another 90 days.
Bet9ja website is currently the second most visited in Nigeria, after Google, according to Alexa. It also has a highly ubiquitous retail division that enables it reach individuals, at the nook and crannies of the country, with Internet access, making it therefore the most valuable sports betting company country-wide…
-Written by Desmond Ike-Chima