Autograph by Desmond Ike


Mrs Daisy Maduchikwendu is an amazon, a creative woman who is making
her name in Nollywood. She is the founder of Women In Media and now
the first woman to become the President of ANCOP. In this interview
she opened up on how she became the president of ANCOP. Enjoy:

Daisy Daisy ChikwenduLets meet you ma
I am Daisy Maduchikwendu; a movie producer, screenwriter, organizer of
women in media projects and REELTEEN film festival.

How long have you been a practitioner in Nollywood
I came into Nollywood in 2001, that is fifteen years ago
What happened to women in media

Ah WOMEN IN MEDIA. It is still ongoing but we have not had events for
some time now. It is my dream and it is personally financed by me,
apart from finance being a constraint, in recent times I have
concentrated more on productions

As a producer and screenwriter what is your assessment  of Nollywood,
do you think Nollywood is dying

Nollywood is not dying and cannot die, it is even getting better,
better scripts are being written, as a screen writer and producer, I
can tell you that everything starts with the story and the script, and
we have those. The success of Nollywood is more on the power in our
stories and we are producing them. We have our niche and we are taking
full advantage of it. Also movies are being made with high-tech
equipments, our films compete with foreign films at the cinemas, and
we are recognized internationally. This year, TIFF is focusing on
Lagos state in its “city to city” Lagos is the first African city to
be honored; this puts Nigeria in the entertainment world stage.

You are now the president could you enlighten us on the organization

ANCOP is Association of Nollywood Core Producers, it is a foremost
Association in the Nigerian movie industry, and it is one of the
umbrella bodies for professional film producers and executive
producers in Nigeria, with presence in all the Geopolitical zones in
Nigeria.  We aim at the production of intellectual property and also
deepening the Nollywood brand. Through ANCOP, Nigeria is a member of
FIAPE; International Federation of Film Producers Association; the
umbrella body of film producers globally.

What is the difference between ANCOP and its competitors

The main difference is that ANCOP has international affiliation;
through ANCOP, Nigeria is a member of FIAPE.  FIAPE is an
international Association based in Paris, created in 1933, composed
with 36member associations, from 30 of the leading audiovisual
production countries. It is in charge of regulating international film
festivals like Cannes, Berlin, Toronto etc. FIAPE is to film more or
less what FIFA is to football.  Nigeria is the only African member
county after Egypt. ANCOPs past President; Comrade Alex Eyengho is
presently the vice president of FIAPE, the first black African to be
honored with that position. No other association in Nollywood has
this, it a big plus for ANCOP. We are also involved in the fight
against piracy with other Nollywood associations and the government.

How did you become ANCOP President

I never planned to be president; I actually went for the post of
treasurer during the election. Eze Harris Chuma went for president and
got it, three weeks later there were issues with the BOT and the
Executives. The vice president Ada Anacunam, declines taking over the
seat, one thing led to another and it unanimously came to me. This is
destiny. The significant thing here is that I am the first female to
head a producers association in Nollywood. I didn’t plan to be
president but here I am, by destiny president of association of
Nollywood core producers.

As the new ANCOP president what are  you bringing to the table to take
filmmaking to the next level

Nollywood is rapidly evolving; it is more important than ever now to
create conducive platform for pragmatic filmmaking. There is no film
producer without film production, we are therefore trying to create
abundance of prospects for investors in the industry to fuel growth
and make meaningful revenues  We plan to host business and investment
forums, trainings, workshops etc. Presently, we are planning a joint
investment forum with FIAPE in collaboration with financial
institutions and government agencies. You will get the full details
soon. But I promise you, we have a lot of other things cooking

As a mother how do you manage raising children and your job

These days it is a common thing to manage family and career, I can’t
say it has not been challenging, because it has, but we are moving on.
The important thing is to prioritize, plan well and you are on easy
Finally where will you take ANCOP to before your tenure expires
By the time my tenure expires, our members would have made more movies
and I mean quality movies because we are working on more financing and
coproductions for the producers. We are encouraging the production of
quality movies that will boost the movie industry. We will move
Nollywood to a higher end standard of production. You know what is
happening in the industry now health wise, our health insurance would
have been in place, also production insurance too. All in all the idea
is to promote and protect the film business and its practitioners. And
that we will do.

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